Case: ARP

The challenge

This national player in IT in the Netherlands wanted to strengthen its position on the European labor market. Its closely link to Bechtle, its global counterpart, and needed a differentiated yet complementary employer branding strategy for the next few years.

The solution

With the help of the Engine workshop, an EVP for ARP was drawn up in consultation with the HR and Communications team.

After approval by ARP as well as Bechtle, its core positioning was matched with ARP corporate brand, fitted within the overall brand architecture and formulated in ARP’s employer branding strategy with key insights and next steps.

The result

ARP not only had an employer branding strategy for the future, but also deep insights in to its target groups based on quantitative and qualitative research for its recruitment activities.