Employer Brand BluePrint

Analyse and optimize your employer brand to see the big picture

 

Reach your strategic goals with the Employer Brand BluePrint method© and unlock employee potential with powerful digital tools that connect your data, emotional drivers, and teams.

 

Phase 4: Check

Evaluating progress is essential to assess whether the employer branding strategy is effective. This can be done through various performance indicators, such as the number of applicants per vacancy and the extent to which employees are retained.

 
 

Phase 3: Act

It is very important to consistently convey the established positioning to both internal and external target groups. This can be done through various communication channels, such as social media, career pages and events.

Phase 1: Analysis

During the first phase, extensive research is conducted into the current reputation of the organization as an employer. This includes thoroughly analyzing internal and external data, such as employee satisfaction surveys, job site reviews, and competitive analysis.

 
 

Phase 2: Think

To properly position the employer brand, it is important to analyze what makes the organization unique and which values are central. This positioning must be attractive to potential employees and fit in with the culture of the organization.

Employer Brand BluePrint method
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Each step in the BluePrint© method is equipped with tools to collect, analyze and apply quantitative and qualitative data in practice.

  • Determining the status quo of the employer brand with quantitative research

  • Draw up the talent inventory and determine personas for future targets

  • Determining the skills of employees for the sake of future business objectives

  • Determining the EVP framework based on acquired data in a live workshop

  • Sharpening the creative concept through internal qualitative research with employees

  • Increase insights by sharing employer brand knowledge among current staff

  • Collect relevant employer brand data to provide new insights for strategic choices

  • Determine the ROI of your employer brand efforts and visualize the result

What we do

BluePrint Method

Do you want to get started with your company's employer brand? Book a call now to discover what we can do for you.