Case: CBS

The challenge

Statistics Netherlands is the central government body in the field of historical data in the Netherlands. Reliability and credibility are crucial for this data, which works closely with Eurostat, among others. In addition to methodologists, Statistics Netherlands is always looking for IT specialists who understand the business.

The solution

Based on a pitch, a selection was made of a creative agency that took care of the development of the concept and the first means of communication. In close cooperation with the Corporate Communication department and the Recruitment department, the concept was ultimately chosen in which the work-life balance of employees is paramount.

The result

A concept based on the principles as described in the briefing entitled 'Are you ready to join us?'. In the elaborations, the huge data numbers that are relevant to an employee are aligned with aspects that he or she finds important in their spare time.