Case: Sabic

The challenge

As a relatively new player in Europe, Sabic with Saudi Arabian roots faced a challenge: positioning itself as an attractive employer in Europe for both process operators and corporate positions.

The solution

After a thorough analysis of the labor market, a completely new and appropriate creative concept was developed based on the briefing. The contraction between working the old way versus working the Sabic way was central to this.

A means of communication has then been developed for virtually every touch point in the employee journey that fits within that concept. Given the relative unfamiliarity of Sabic with respect to competitors in the petrochemical market, the emphasis was then placed on increasing visibility on the labor market.

The result

Development of a complete line with a wide variety of communication tools for the right target groups, especially in the Netherlands, the United Kingdom, France and Germany.